NIKE SB LIX
At the NFL Super Bowl LIX Fan Experience, we helped Nike captivate the New Orleans crowd by creating a football theme park. This oasis infused the city’s rich culture and architecture while maintaining a modern tech look. Attendees celebrated their fandom while appreciating trend-setting apparel.
Nike is a global leader. At the biggest American sporting event of the year, we ensured their experience set the standard.
To bring Nike to life, our 700,000 sq. ft. activation paid homage to the French Quarter and included interactive games, autographs, breathtaking exhibits, and the latest merchandise. LED arches dazzled while LED screen photo ops helped create everlasting memories. The combination of bold but familiar helped 20,000 fanatics fall in love with the global giant and The Big Easy all over again.
